Tucking into breakfast nutrition

Cans labeled "GUD 2GO The Cookie One," featuring cartoon character, nutrition facts, and brand logo, arranged in a pattern.

The fitness fanatics amongst you will know all about greens. Yep, the powdery stuff that you add to food and drinks to increase vitamin and mineral intake, often associated with gym-goers. So when we were approached to create a brand for such a product designed specifically for 4 to 16 year-olds, we were raring to go...

With a strategy already in place, the client had carefully considered their positioning, the market, and how they wanted to be perceived. The challenge - and we love a challenge - was to create a brand that would appeal to pre-schoolers and angsty teens alike.

We had to find a balance between science and magic; between credibility and trust, and appeal and playfulness. Using a suite of illustrations and hand-made fonts, we developed a design language that really jumped off the shelf.

We’ve created a suite of assets that has enough legs to carry 9am Saint all the way.

Breakfast is saved!

Stacked yellow boxes with bold black text reading 'BREAKFAST IS SAVED!' and nutritional details like '10 Rainbow Veggies & Fruits' and '24 Premium Vitamins & Minerals'. A cartoon image is shown on the side. Website 9amsaint.co is visible.
Person holding a smartphone displaying a product labeled "Powder."
Yellow billboard with black text saying "Broccoli for Breakfast?" and promoting a product from 9am Saint called Cud 2 Go. The billboard features illustrated bottles and claims complete nutrition for kids.
Tote bag with red text 'ANYONE SEEN MY KEYS?' on yellow stool.
Packaging of nutritional powder for kids, labeled "The Banana One" and "The Pink One," featuring cartoon characters, with emphasis on fruits, vegetables, vitamins, and minerals.
"9am Saint" text with a circular logo on textured paper
POW! BAR packaging with text 'The Brownie One' and 'After-School Pick Up'.
Blank white square image.

It’s rare to find talented people who truly understand how to build memorable brands with the customer at its heart. The team at Slow get it.

When I first chatted with Luther and Dan, I was amazed at how quickly they grasped my vision for the brand. They distilled what I wanted by asking great questions, challenging me, and bringing in their own ideas and experience into the mix. 

What they delivered is even more than I imagined or hoped for. A brand that truly reflects my original vision.

Gemma Turner

Founder