Brands to be proud of
Slow is a branding agency for purpose-led founders who want to build brands that last. We specialise in brand strategy and visual identity, working with one client at a time to create meaningful, long-term impact.
Where most branding agencies prioritise speed, we prioritise focus. We don’t rush the process or juggle multiple timelines. Instead, we help ambitious founders step back, uncover clarity, and grow with intention.
From strategy to rollout, we build brands with substance - brands that stand out and stand for something.
Meet Luther and Dan
We’re the people behind Slow.
Luther Spicer leads on brand strategy. Dan Sommers leads on visual identity. Together, we work directly with every client from start to finish - building brands that are as thoughtful as they are effective.
Luther brings over 25 years of experience in branding, helping founders define their purpose, positioning, and messaging. Dan brings a refined design sensibility - crafting visual identities that feel aligned, intentional, and distinct.
While we each lead different phases of the process, we collaborate throughout. Strategy informs design. Design sharpens strategy. The result is branding that works from the inside out.
Depending on the project, we also pull in a small network of trusted freelancers - specialists in areas like copywriting, photography, and motion - so every brand we build gets exactly what it needs, and nothing it doesn’t.
At Slow, there’s no handover. No account managers. Just focused, expert attention, from the people actually doing the work.
What Makes Us Different
One client at a time: Complete focus, no distractions.
Founder-led process: You work directly with us, from first call to final deliverable.
Clarity first: Strategy drives every decision - we don’t guess, we ask the right questions.
End-to-end delivery: From positioning and messaging to design systems, packaging, and rollout.
Why It Works
By slowing down, we help brands move forward - with clarity, consistency, and confidence. Our process turns growing pains into purposeful progress, building branding that reflects your values and connects with your audience in all the right ways.
Looking for a branding agency that works differently?
Let’s talk. Whether you need a complete rebrand or a stronger identity to support growth, we’ll help you build a brand you’re proud of - inside and out.