Brands built from the inside, out.
Great brands don’t happen by accident; they’re crafted with care.
At Slow, we don’t just focus on the surface; logos, colours and visuals. Our process takes your from brand core to brand identity, making sure that every element has real purpose.
If something is worth doing, it’s worth doing well - that’s exactly why we take the necessary time needed to get it right. We belive that focus beats fast, every time.
This is how we do it…
Brand core (what makes you, you)
To build a better brand, we first define its foundation.
Brand Purpose, Vision, Mission and Values - its very reasons for existing.
Brand Story - the very narrative that will connect a brand to its audience.
Without a strong foundation, a brand is just decorative. Slow will ensure that yours has depth and meaning every step of the way.
Brand positioning (what makes you different)
A strong brand doesn’t just stand apart, it stands for something.
Audience and Segmentation - Who you serve.
Competitor Analysis - Where you sit.
Positioning Satement and Value Proposition - Why you are unique.
Single-minded Proposition and Right to Win - What you want to be known for.
If you don’t define your brand, the market will do it for you. Slow will ensure that yours owns its place and its space from the beginning.
Brand personality (what makes you connect)
People don’t connect with businesses, they connect with brands that feel human.
Archetype and Character Traits - How your brand comes across; its personality.
Voice and Tone - How your brand sounds at every touchpoint.
Messaging and Tagline - How your brand communicates and shares its story.
Your brand should feel as real as the people behind it. Slow will ensure that yours has a personality that’s carefully creafted to build trust and connection.
Visual identity (what makes you recognisable)
Once the foundation is firmly set, we create a destinctive and timeless visual system.
Logo Suite – A flexible set of responsive logos for all applications.
Typography and Colour – A clear and cohesive systems that’s ownable.
Photography & Illustration Style – Creative direction for consistent and recognisable visuals.
Application Concepts – Showing your brand in real-world use.
Guidelines and Handover - Practical help to help you launch with confidence.
Your brand visuals should feel unmistakably you. Slow will ensure that yours reinforce everything that your brand believes in and stands for.
What it costs & how long it takes
Branding is a long-term investment. Slow will only ever take on one client at a time, to ensure that your brand gets all the attention it deserves.
Investment: £25k+
Timeline: 3-6 months
What’s next?
If you’re ready to build something meaningful, let’s talk.