Quality From Deep Roots.
Old Vyne is a heritage hospitality group managing a collection of distinctive stately homes across the UK and France. Each property carries generations of history, character and architectural beauty.
As ownership transitions to a new generation, the challenge was to create a brand that honours legacy while unlocking commercial opportunity.
Slow partnered with Old Vyne to clarify its positioning and develop a refined visual identity that reflects both heritage and ambition. From naming nuance to typography, tone of voice and brand architecture, the system was designed to balance depth, elegance and modern relevance.
The result is a brand built on history, shaped for growth and ready to support the next chapter of hospitality.
This is the second time we’ve partnered with Slow and the experience was excellent from beginning to end.
The process felt structured, collaborative and reassuring throughout, giving us confidence at every stage.
The final identity exceeded our expectations and we look forward to working together again.
Will Parry
Co-Founder