Pouncing into pet health.
When it comes to pet health, it’s a pretty saturated market. From the science-led to those all-natural, there are also lots of confusing and often misleading competitors. So when we were approached to create a brand for a uniquely positioned product, it really got our tails wagging...
Developed from Algae - a hugely sustainable alternative to fish oils - this multivitamin is taking great strides into the better world of ethical pet health. But it needed a name. An identity that would disrupt the market and challenge the category ‘norms’.
We ran workshops and primary research sessions, and explored category immersion. Assisted by some furry, four-legged friends along the way, together we have created a brand that will truly hold its own.
We’ve helped Onbord really flourish from a single multivitamin to its growing range.
Healthy pets, happy planet!
Working with Slow was a breath of fresh air. Their process is steady, thoughtful, and incredibly thorough. Nothing felt rushed. Everything had intention and purpose.
They took the time to understand our brand, our challenges, and our ambitions. The strategy and identity we created together feel completely aligned with who we are and where we're going.
Their advice was always honest and clear, backed by deep branding and retail experience. We felt supported every step of the way. The result is a brand that looks great and feels right. I'd wholeheartedly recommend Slow to any founder ready to do things properly.
Jasmine Lin
Founder