Gazing into eye care

Large white text on a black background spelling 'TOO MUCH' with a reflective interior visible behind the text.

Getting our eyes tested is something we perhaps take for granted. A necessity for most, but rarely an occasion to get excited about. So when we came upon the chance to help an independent optician which offered so much more than a mundane mooch into your sockets, our eyes lit up...

After a really friendly chat with the lovely Adam, it was clear to us that his vision was to create an experience that was just as unique as his eyewear; a space for the community to connect and where everyone feels welcome.

We proposed a simple idea inspired by this approach, based on one single word; ‘Together’. From an engaging window display to a bold brand refresh and quarterly local newspaper, we developed a suite of assets that’ll make everyone stop and stare.

We’ve helped Seesaw to really focus on the feel-good factor of eye care.

We are together!

Yellow A-frame sign with cartoon eyes, black text saying "You Are Welcome" and "We Are Together," and details for Sunday 10-6, placed next to a granite wall and wooden bench.
Person holding a smartphone displaying an online shopping website for sunglasses, with an image of a woman wearing glasses and the word 'TOGETHER' in bold white letters at the top.
A torn poster displaying photos of two young people with glasses, set against a graffiti-covered wall. The left person is a smiling woman with round glasses, and the right person is a young man with curly hair and round glasses. The word "seesaw" appears on both photos.
Person holding a magazine titled 'TRUE STORIES' with a cover photo of a young woman with glasses, against a plain background.
Sign on the floor reading 'Today working together, playing together' with a small seesaw icon at the bottom, next to a wooden wall and a person's foot in white sneakers.
Close-up of black fabric with bold white text reading 'ALL TOGETHER NOW'.
White background with various pasta shapes and ingredients including tomatoes, basil, and garlic arranged in a circle.

Working with Slow has been transformative for our brand. The team brought a level of care, clarity and creativity that went far beyond design. They took the time to understand our business and what makes us different — then crafted an identity that reflects that with precision and heart.

The new brand has changed how we’re seen in the community. There’s been a real shift in perception, and it’s had a tangible effect — more recognition, more confidence, and a noticeable uplift in sales.

What stood out most was Slow’s sensitivity and attention to detail. We felt listened to, guided and supported throughout. If you want a brand that truly represents who you are — and where you're going — you couldn’t be in better hands.

Adam Georgiou

Founder